Here are ten exceptional examples of branded content that marketers can learn from.
1. Nike: Dream Crazy featuring Colin Kaepernick
Nike's "Dream Crazy" campaign featuring Colin Kaepernick sparked widespread conversation and controversy by taking a stand on social justice issues. The ad celebrated athletes who dared to dream big and challenged viewers to pursue their dreams despite obstacles. By aligning with Kaepernick's message of perseverance and social activism, Nike effectively engaged its audience and strengthened its brand identity.
2. Coca-Cola: Share a Coke Campaign
Coca-Cola's "Share a Coke" campaign personalized its packaging by replacing the brand's logo with popular names and phrases. This personalized approach encouraged consumers to share Coca-Cola with friends and family, driving social sharing and user-generated content. The campaign revitalized the brand, increased sales, and fostered emotional connections with consumers.
3. Dove: Real Beauty Sketches
Dove's "Real Beauty Sketches" campaign challenged societal norms by illustrating how women perceive themselves compared to how others see them. The emotional video struck a chord with viewers and sparked conversations about self-esteem and beauty standards. By promoting a message of self-acceptance and empowerment, Dove reinforced its commitment to real beauty and garnered widespread praise.
4. Red Bull: Stratos Space Jump
Red Bull's sponsorship of Felix Baumgartner's record-breaking space jump captured global attention and demonstrated the brand's association with extreme sports and adventure. The live-streamed event generated massive buzz, engagement, and brand exposure, showcasing Red Bull's commitment to pushing the limits of human achievement and adrenaline-fueled experiences.
5. LEGO: Rebuild the World
LEGO's "Rebuild the World" campaign encouraged creativity and imagination by showcasing children's fantastical LEGO creations in real-world settings. The campaign celebrated the power of play and storytelling while highlighting LEGO's commitment to fostering creativity and innovation. By tapping into the universal appeal of LEGO, the campaign resonated with audiences of all ages.
6. GoPro: User-Generated Content
GoPro's marketing strategy revolves around user-generated content, with its customers capturing and sharing their exhilarating adventures using GoPro cameras. The brand's social media channels and website feature captivating videos and photos submitted by users, showcasing the versatility and durability of GoPro cameras in action. By empowering its community to create and share content, GoPro builds brand advocacy and authenticity.
7. Apple: Shot on iPhone Campaign
Apple's "Shot on iPhone" campaign showcases the stunning photography and videography capabilities of its iPhone cameras. The campaign features user-generated content captured on iPhones, highlighting the quality, creativity, and versatility of Apple's products. By leveraging user-generated content, Apple demonstrates the power of its technology while fostering a sense of community among iPhone users.
8. Airbnb: Airbnb Experiences
Airbnb's "Airbnb Experiences" platform offers unique and immersive travel experiences curated by local hosts. From cooking classes to guided tours, Airbnb Experiences allow travelers to connect with locals and explore destinations like insiders. By offering authentic and personalized experiences, Airbnb enhances its brand offering and promotes cultural exchange and community connection.
9. IKEA: The IKEA Effect Campaign
IKEA's "The IKEA Effect" campaign celebrates the joy of DIY furniture assembly and the satisfaction of creating a personalized living space with IKEA products. The campaign humorously portrays the challenges and triumphs of assembling IKEA furniture, tapping into the emotional connection that consumers have with the brand. By highlighting the value of craftsmanship and self-expression, IKEA strengthens its brand loyalty and resonates with its audience.
10. Starbucks: White Cup Contest
Starbucks' "White Cup Contest" invited customers to decorate their iconic white coffee cups and submit photos of their designs for a chance to be featured on a limited-edition cup. The contest encouraged creativity and engagement among Starbucks customers, while also showcasing the brand's commitment to customer participation and community involvement.
These examples illustrate how branded content can effectively engage audiences, build brand affinity, and drive business results by delivering value, authenticity, and relevance.
.jpg)
0 Comments